The Nintendo NX hype is over, but the company will instead introduce us with their NX alternative, which is the Nintendo Switch. At the same time, Nintendo will also be keeping us waiting until January for them to reveal just how much it will charge their all-new console. With that brings a huge inconvenience for any potential buyers since most people have to know how much money they will be saving for them to purchase the much-awaited Switch, along with The Legend of Zelda: Breath of the Wild - which is rumored to be a launch title -, a Switch Pro Controller, and an official Nintendo Switch Onesie altogether.
Rumors and speculation about the Switch
Nintendo did make some confirmations during their Japanese event, which includes the announcement of an upcoming January event for the impending Switch, as per Wall Street Journal reporter Takashi Mochizuki, "the Switch will not be sold at a loss," thus, the speculations and rumors commences.
The common strategies that most console companies do
With that, it tells us about a certain strategy that companies fall on. We may not know it, but sometimes companies purposely choose to lose money by means of pricing a specific product way below the cost that is needed to be able to create and sell it, hoping of making that money back from related products like games. It's a very common practice by console manufacturers, especially early on when a system's parts are more expensive. Nintendo will not be doing that for their Switch console, in which each Switch sold is going to be a zero-loss transaction, which means that it won't be as cheap as everyone expected.
Price - a bit expensive but for a reason
As for now, the Nintendo Switch's launch pricing is estimated to be at $349 (£299). It might sound a bit too expensive for a console that will not be as good as the PS4 or the Xbox, but keep in mind that those consoles have been on the market for years. Currently, Nintendo is doing its best to make the Switch the newest console trend.