Apple Still Leads Tablet Market In Q4 2016, Samsung Comes In Second

It seems Apple's reign this year is strong as it claimed the title of the biggest tablet vendor in the fourth quarter of 2016. Samsung followed suit in second place. The tech giant secured the top spot with massive shipments of 439 million units.

Strategy Analytics and IDC were the research firms that submitted reports regarding the worldwide tablet market share. The firms seem to have met an agreement as both of the firms had Apple has number one. The research results were released just after Apple revealed its first quarter financial results for 2017.

The iPad Pro was supposed to be Apple's betting chip when it comes to tablets but it seems iPad Air 2 and Mini tablets are responsible for its major shipments. The company will be updating its iPads with a new iPad Pro that would stand at 12.9 inches, a cheap 9.7 iPad and an iPad Pro that sports a 10.5-inch display. About 8.1 million units were shipped for Samsung's side in the fourth quarter. It's a 10 percent dip compared to nine million units in the year before. It was also recently reported that Apple also ruled when it came down to smartphones.

"I think the smartphone is still in the early innings of the game," said Apple CEO Tim Cook during the this year's earnings call. According to Apple's first quarter report, 13.1 million units were sold. This is a 19 percent dip from the previous year's 16.1 million units. The company's five percent increase in shipments means it's responsible for 17.8 percent global smartphone market share. Apple got its user approval from its iPhone 7 sales. Especially with the water-resistant iPhone 7 Plus, which supposedly sports a better camera, sound system, memory despite controversially lacking a headphone jack.

"App developers are still inventing and there are some exciting things in the pipeline that I feel really good about," the CEO adds.

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