iOS 7 ‘black, white and flat all over’: Why Jony Ive doesn’t like skeuomorphic design
The "black, white and flat all over" look of the iOS 7 is not really a great surprise. For years, rumors have been going around that Sir Jonathan Paul "Jony" Ive, Apple SVP for industrial design, does not like skeuomorphic design. iOS 7 is expected to drop the heavily textured elements and have a look that spells conformity.
