Although the BlackBerry Mercury will represent the expected comeback and probably the last opportunity for the brand to restore its popularity, its latest announcement represents a bittersweet news for the fans, since it has been know. that this will be the last mobile device ever created by the Canadian company, since from now on Chinese manufacturer TCL will be the responsible for this endeavor.
The Shift Could Be Beneficial For BlackBerry Phones
According to Mashable, BlackBerry CEO John Chen explained during a press event at CES that the company main desire is to get out of the handset business, revealing the BlackBerry Mercury will be definitely the last brand smartphone that the Canadian will ever release.
Knowing that the information would represent a delicate setback for BlackBerry lovers, in a moment in which the mobile device is about to be released, Chen explained that the shift will represent good news, since it will enable the brand to get more of its handsets of the market, which could mean bigger sales and an important increase in the popularity.
TCL Helped To Create BlackBerry Mercury
As reported by Softpedia, even when some analysts believe that giving the whole responsibility of the smartphone manufacture to TCL could be a risky move, this company had proved its quality not only by helping creating the BlackBerry Mercury, but also by making other models as the DTEK50 and DTEK60. In fact, Chen assures that this will make BlackBerry mobile devices to have a stronger position in the market and provide the customers the highest quality in the next smartphones.
As reported in a previous article, the BlackBerry Mercury will sport the QWERTY keyboard, which seems as a bold move from the company, considering that the most important and popular phones doesn't use this tool, which creates the uncertainty of how much acceptance this upcoming smartphone will have. Although it hasn't been confirmed the release date, the BlackBerry Mercury is expected to be launched any time soon.