The iPhone 8 is already seeing a lot of hype and attention even before its launch. Even as we've still got a full six months until the device is officially launched, the rumor mill is already at full speed for the device.
About the iPhone 8 & its impact on Apple
The iPhone 8 will feature a glass back, an edge-to-edge screen, no home button, and a brand new 10nm processor. It's pretty clear that Apple's got a lot riding on the device, given that sales are declining and the iPhone accounts for more than 50% of its sales revenues.
Tough time for Apples iPhone brand
Apple has had a rough time with the iPhone brand. Cupertino bit the proverbial Apple three years prior to the launch of the iPhone 6 and 6 Plus. While the latter did saw some impressive market numbers, the former failed to impress.
Fast forward to the iPhone 6s and iPhone 7 and the problem still remains the same. Apple just seems to love its spaceship design, despite the market already showing their distaste. Now, with next year's iPhone, things will finally change in the lineup.
The iPhone 8 expected to ship 80 million units next year
Analysts are now claiming that the iPhone 8 will hit a late-blooming period for sales in the final three months of 2017. This burst called a 'supercycle' will result in the device potentially shipping an impressive 80 million.
Compared to the 75.6 million shipped by the iPhone 6 and 6 Plus, it'll mean a truly impressive revival for the lineup. Industry analysts had already predicted a decrease in iPhone sales as the year sets in, as growth evaded Apple for the first time in about 13 years.
Taking it with a grain of salt
Given that Apple's loved for its own design and the lineup hasn't seen any major alternations since the iPhone 6 in the industry, it does sound plausible. However, there aren't any hard numbers arriving at an 80 million figure, so for now, it's just shooting in the air at this point.