Most smartphones have slowly moved away from 3D icons and have steadily adopted a flat icon design these days. It appears companies and developers are following suit as Ubisoft revealed its new logo. Its last logo change was reportedly way back in 2003 when it adopted the royal blue swirl design. The recently replaced logo had a 3D appearance due to its shading and has been replaced by a flat swirl icon devoid of color.
The French video games publisher claims its new logo is a "minimalist, modern and monochromatic." Polygon points out that the studio has followed suit and adopted the trend where once colorful 3D logos or icons are replaced by a simple flat design. They also explained that "the swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes." It apparently also represents their "human qualities of enthusiasm, curiosity and the 'grain de folie' that Ubisoft is known for," they added.
It was also explained that "grain de folie" translates into "a touch of madness," which presumably means that Ubisoft is willing to take risks with its IPs. The studio also assured fans that the logo will not be a static icon only. Gamers are apparently used to the different animations and color patterns the previous logo had for every game. According to the developer, "we'll still have plenty of customized animations."
Ubisoft has also encouraged players to watch out for their E3 2017 press conference. They apparently believe that the logo change proudly reflects the studio's "role as a creator of worlds," as reported by Gamespot. Earlier this month, the developer officially revealed that they are working on sequels for their AAA titles like Far Cry 5, The Crew 2, and a new Assassin's Creed game. These games are all expected to launch within the fiscal year. Meanwhile, a recent report claims that a leaked t-shirt design revealed the new protagonist for the next Assassin's Creed installment. Additionally, it supposedly confirms the rumors of an ancient Egypt setting.